Act as a senior journalist and professional content writer to write 1500+ words news article, SEO-optimized news article,, easy-to-understand news article. Begin with a compelling, keyword-rich title wrapped in an H1 HTML tag (

[Insert Title]

). Follow with a bolded one-paragraph summary wrapped in a div with the class name “yellowbg” (

). Structure the article with an engaging lead paragraph that answers the 5 Ws and 1 H (Who, What, Where, When, Why, and How), followed by informative subheadings (use

for main subheadings and

for supporting subheadings). Include bullet points for key highlights, relevant quotes, and data where applicable. Use simple, clear language for broad accessibility. Conclude with a strong closing paragraph, a list of keyword-rich terms, and relevant hashtags. Ensure the content is well-structured, concise, and tailored for readability while maintaining a professional tone. Example format:

[Insert Title]

, Summary:

[Insert Summary]

, Lead: [Engaging opening answering 5 Ws and 1 H],

[Main Subheading]

, [Key points],

[Supporting Subheading]

, [Key points], Conclusion: [Closing paragraph], Keywords: [List], Hashtags: [List]. Rewrite the following content accordingly:

Samsung Pay (Samsung Wallet) may enjoy a dominant market share in the company’s home country of South Korea, but it faces a tough competition in one of the most lucrative markets, the United States.

A new report indicates that despite a 42% share in the South Korean market, Samsung Wallet continues to lag Apple Pay by quite some margin in the US with its meagre 3% market share.

Samsung Pay has room to grow in the US

According to the report, Samsung’s payment platform dominates its local market with a 42% share. Other local competitors like Kakao Pay, Naver Pay, and Toss account for 34% of the market combined. Samsung Pay is the clear leader in its home country.

It also enjoys a significant market share elsewhere, sitting at 16% in South Korea, 9% in the United Arab Emirates, 6% in Brazil, 4% in Australia, Canada, France, and Spain, and 3% in the United States.

On the other hand, Apple Pay commands a dominant position in its local market, accounting for over 50% of the market. It’s unsurprising as the US is one of Apple’s strongest markets.

There’s also significant competition in the mobile wallet space with several third-party options like Venmo, Google Pay, Cashapp all competing for a slice of the market in addition to the digital wallet services offered by banks.

So 3% is a decent point to be at for Samsung Pay but there’s certainly room to grow at least into the double digits.

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