NewsPepr — Privacy Policy
1. About NewsPepr
NewsPepr is a digital news and information platform managed by Dotdunia Technologies, Hyderabad, Telangana, India.
NewsPepr provides timely news, explainers, useful insights, practical information, tools, and other editorial or informational content across areas including Money, Technology, Business, World, Science & Health, Travel & Living, Sports, Explainers, Tools, and Morning Brief.
Our purpose is to make information easier to understand while maintaining appropriate attention to accuracy, context, source awareness, editorial review, privacy, and transparency.
This Privacy Policy explains what personal information may be collected when you use NewsPepr, why it may be processed, how it may be shared, how cookies and advertising technologies may be used, and the rights and choices available to you.
2. Who is responsible for your personal information?
For the purposes of this Privacy Policy, the website is operated by:
Dotdunia Technologies
Hyderabad, Telangana, India
General privacy and support contact: [email protected]
Where applicable law uses terms such as “data controller,” “controller,” “business,” or similar terminology, Dotdunia Technologies is the organisation responsible for the relevant NewsPepr processing activities, subject to the role of third-party providers that process information for their own independent purposes.
If a particular service or third party acts as an independent controller for information it receives, that third party’s own privacy policy may also apply.
3. Scope of this Privacy Policy
This Privacy Policy applies to information collected through:
the NewsPepr website;
NewsPepr web pages, articles, category pages, tools, forms, and other online features;
communications you send to NewsPepr;
advertising and analytics technologies used on the website;
affiliate and commercial partnership interactions where applicable; and
other NewsPepr digital services that expressly link to this Privacy Policy.
This policy does not automatically apply to websites, applications, products, social-media services, advertisers, affiliate partners, or other third parties that NewsPepr does not control.
4. Personal information we may collect
The information we collect depends on how you interact with NewsPepr.
4.1 Information you provide directly
You may voluntarily provide information when you:
contact us;
submit a correction or content-related request;
send feedback;
enquire about advertising or partnerships;
communicate with us by email;
subscribe to a newsletter or Morning Brief, if that feature is enabled;
participate in a form, survey, promotion, or other feature, if offered; or
otherwise communicate with NewsPepr.
This information may include:
name;
email address;
subject and message;
article URL;
enquiry or request type;
information included in supporting documents or correspondence;
newsletter or communication preferences; and
any other information you choose to provide.
Please do not submit sensitive personal information unless we specifically request it and have an appropriate legal basis and security process for receiving it.
4.2 Information collected automatically
When you visit NewsPepr, certain technical and usage information may be collected automatically by NewsPepr, our hosting providers, analytics services, security tools, advertising providers, or other technology providers.
Depending on the technologies enabled, this may include:
IP address;
approximate geographic location derived from IP address;
browser type and version;
operating system;
device type;
screen or display information;
language and regional settings;
referring website or page;
pages viewed;
articles viewed;
links or advertisements clicked;
approximate date and time of access;
session information;
technical logs;
error and performance information;
cookie identifiers;
advertising identifiers or similar identifiers where applicable; and
information about how you interact with the website.
Some of this information may constitute personal information under applicable law even when it does not directly identify you.
4.3 Information from third parties
We may receive information from third-party services that support NewsPepr, such as:
advertising platforms;
analytics providers;
affiliate networks;
hosting and infrastructure providers;
security and anti-spam services;
email or communication providers;
social-media or embedded-content providers; and
technology or service partners.
Where required by applicable law, we will provide appropriate information about such processing and the source of the information.
5. How we use personal information
We may use personal information for the following purposes:
1.
To operate, maintain, secure, and improve NewsPepr.
2.
To deliver website pages, articles, tools, features, and requested services.
3.
To respond to questions, feedback, correction requests, and support enquiries.
4.
To communicate with users about requests they have submitted.
5.
To manage newsletter or Morning Brief subscriptions where enabled.
6.
To understand website usage, audience behaviour, performance, and technical problems.
7.
To measure and improve content, usability, accessibility, and website performance.
8.
To prevent spam, abuse, fraud, malicious activity, and security incidents.
9.
To serve, measure, and manage advertising.
10.
To manage affiliate relationships and measure qualifying referrals or transactions.
11.
To administer commercial partnerships and advertising enquiries.
12.
To comply with legal obligations and respond to lawful requests.
13.
To establish, exercise, or defend legal claims.
14.
To maintain business records and audit trails.
15.
To protect the rights, safety, property, systems, users, and services of NewsPepr and others.
16.
To support editorial, research, content-management, and publishing workflows.
17.
To use AI-assisted tools for information processing, organisation, summarisation, drafting, classification, quality-control, or other production tasks where permitted and appropriate.
We will not use personal information for a materially incompatible purpose without providing the information or obtaining consent where applicable.
6. Legal bases for processing — EU and UK users
Where the EU GDPR or UK GDPR applies, we process personal data using one or more lawful bases depending on the specific processing activity.
These may include:
6.1 Consent
We may rely on consent where applicable, including for certain:
non-essential cookies;
personalised advertising;
marketing communications;
optional analytics or similar technologies; and
other processing for which consent is legally required.
You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
6.2 Legitimate interests
We may rely on legitimate interests where permitted by applicable law, including interests such as:
operating and securing NewsPepr;
preventing fraud, abuse, and spam;
maintaining website reliability;
understanding and improving website performance;
responding to business enquiries;
protecting legal rights;
maintaining appropriate business and security records; and
improving services in ways that users could reasonably expect and that do not override their rights and interests.
Where legitimate interests are relied upon, we will consider the impact on individuals and apply appropriate safeguards.
6.3 Legal obligations
We may process personal information where necessary to comply with applicable law, court orders, regulatory requirements, tax or accounting obligations, or lawful government requests.
6.4 Contract or steps requested before a contract
Where applicable, we may process information when necessary to provide a service you have requested or to take steps at your request before entering into a contract.
6.5 Other lawful bases
Where applicable law provides another lawful basis, we may rely on that basis where appropriate.
7. NewsPepr and AI-assisted processing
NewsPepr may use AI and automated technologies as part of its content and operational workflows.
AI-assisted processing may include:
organising information;
summarising source material;
classifying content;
assisting with drafts;
generating metadata or structured information;
assisting research workflows;
identifying duplicate or related information;
improving internal productivity; and
supporting quality-control processes.
AI-generated or AI-assisted output is not intended to replace appropriate editorial review.
NewsPepr does not intend to use personal information collected from ordinary website visitors to make decisions that produce legal effects or similarly significant effects about those individuals.
Where an AI or automated service is provided by a third party, that provider may process information under its own terms or under a data-processing arrangement with NewsPepr, depending on the service.
We will not intentionally submit unnecessary personal information from contact forms or private correspondence to AI systems. Users should avoid including sensitive or unnecessary personal information in messages.
8. Cookies and similar technologies
NewsPepr may use cookies, pixels, local storage, web beacons, tags, scripts, and similar technologies.
These technologies may be used for:
essential website functionality;
security;
remembering preferences;
analytics;
measuring audience engagement;
advertising;
measuring advertising performance;
affiliate attribution;
fraud prevention; and
other functions described in our Cookie Policy.
Some cookies may be set by NewsPepr and others may be set by third parties.
Where applicable law requires consent for non-essential cookies or similar technologies, NewsPepr will request consent through an appropriate consent mechanism before activating those technologies.
The separate Cookie Policy will provide more detailed information about cookie categories, providers, purposes, retention, and controls.
9. Google AdSense and advertising
NewsPepr may use Google AdSense and other advertising services to support the operation of the website.
When advertising services are enabled, third-party providers may use cookies, web beacons, IP addresses, device information, identifiers, or similar technologies to:
deliver advertisements;
limit repeated advertisements;
measure advertising performance;
detect invalid traffic, fraud, and abuse;
provide contextual advertising; and
where permitted and selected by the user, personalise advertising.
Google states that websites using Google advertising services such as AdSense may share information such as the URL of the page visited and IP address with Google, and Google may use cookies or similar technologies for advertising, measurement, security, and related purposes. Google also provides user controls for advertising personalisation. See Google’s explanation of how it uses information from sites and apps that use its services: https://policies.google.com/technologies/partner-sites
Google’s publisher policies also require publishers using Google products to maintain a privacy policy that discloses relevant data collection, sharing, and usage, including technologies such as cookies, web beacons, IP addresses, and identifiers, and to disclose that third parties may place and read cookies or use similar technologies as a result of ad serving. https://support.google.com/publisherpolicies/answer/10437794
For users in the European Economic Area, the UK, and Switzerland, Google has additional consent requirements for publishers using its advertising products. Where personalised advertising is served in those regions, NewsPepr must use an appropriate Google-certified consent management platform in accordance with Google’s applicable requirements. https://support.google.com/adsense/answer/13554116
NewsPepr may use non-personalised or contextual advertising where appropriate. The exact advertising configuration may change over time.
For more information about Google’s advertising and cookie practices, users may also review Google’s policies and controls.
10. Other advertising, commercial, and affiliate partners
NewsPepr may work with advertising networks, direct advertisers, agencies, affiliate networks, technology providers, and other commercial partners.
These partners may process information such as:
IP address;
browser and device information;
cookie or advertising identifiers;
page and content interaction;
referral or campaign information;
approximate location;
conversion or transaction information; and
other information required to provide, measure, secure, or improve their services.
The exact information processed depends on the provider and the services enabled on NewsPepr.
Sponsored content, advertising, and affiliate relationships are intended to be distinguishable from independent editorial content.
Affiliate partners may use tracking technologies to determine whether a visitor arrived through a NewsPepr link and whether a qualifying action occurred.
We do not provide advertisers with direct access to private contact information merely because you view an advertisement, unless you separately choose to provide information through an advertiser’s service or applicable law permits such disclosure.
11. Analytics and measurement
NewsPepr may use analytics tools to understand:
how visitors use the website;
which pages and articles are viewed;
traffic sources;
website performance;
technical errors;
engagement patterns;
aggregate audience trends; and
the effectiveness of content and campaigns.
Analytics providers may collect information using cookies, pixels, logs, identifiers, or similar technologies.
Where legally required, non-essential analytics technologies will be activated only after the appropriate consent is obtained.
The exact analytics providers used by NewsPepr may change. The live Cookie Policy should be updated whenever a new analytics provider is introduced.
12. Contact forms and communications
When you contact NewsPepr through a form or email, we may collect and retain the information you provide so that we can:
understand your request;
respond to you;
investigate an issue;
process a correction or content request;
evaluate a partnership enquiry;
maintain a record of communications; or
comply with legal obligations.
Contact submissions may be processed using third-party hosting, email delivery, spam-prevention, form, or security services.
We do not intentionally use contact-form information for unrelated marketing unless we have a lawful basis to do so and, where required, your consent.
13. Newsletter and Morning Brief
If NewsPepr offers newsletter or Morning Brief subscriptions, we may collect:
email address;
subscription status;
consent or subscription timestamp;
delivery and engagement information; and
unsubscribe or preference information.
We may use a third-party email service provider to deliver newsletters.
You can unsubscribe from marketing or newsletter communications using the unsubscribe mechanism included in the communication or by contacting us at [email protected].
Transactional or service-related messages may still be sent where necessary and legally permitted.
14. Data sharing and disclosure
We may share personal information with the following categories of recipients where necessary and lawful:
Service providers and processors
These may include:
web hosting providers;
cloud infrastructure providers;
content delivery and security providers;
analytics providers;
advertising providers;
email and communication providers;
form and spam-prevention providers;
affiliate networks;
technology providers;
AI or automation providers;
backup and storage providers; and
professional advisers.
These providers should receive only information reasonably necessary for the relevant service, subject to applicable contractual and legal requirements.
Advertising and measurement partners
Advertising providers may receive technical, usage, cookie, identifier, or interaction information required to deliver and measure advertising, subject to applicable law and user choices.
Business partners
Where you engage with a commercial partnership, sponsored-content, affiliate, or promotional service, information may be shared as necessary to provide that service or complete a transaction.
Legal and regulatory disclosures
We may disclose information where reasonably necessary to:
comply with applicable law;
respond to lawful requests;
enforce agreements;
protect NewsPepr, users, or others;
investigate fraud or abuse;
protect security; or
establish, exercise, or defend legal claims.
Business transfers
If NewsPepr or relevant business assets are reorganised, merged, acquired, transferred, or sold, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.
15. Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.
Retention periods depend on:
the type and sensitivity of information;
the purpose for which it was collected;
whether the relationship with the user is ongoing;
legal, tax, accounting, regulatory, or reporting requirements;
security and fraud-prevention requirements;
dispute resolution and legal claims; and
the requirements of relevant service providers.
Examples:
Contact enquiries may be retained for as long as reasonably necessary to respond, resolve the issue, maintain a communication record, and handle potential disputes.
Newsletter subscription information may be retained while the subscription remains active and for a limited period afterward where necessary for compliance or suppression records.
Security and technical logs may be retained for periods appropriate to security monitoring, troubleshooting, and legal requirements.
Cookie and consent records may be retained as necessary to demonstrate or manage consent choices.
Advertising and analytics data may be retained according to the relevant provider’s settings and policies.
Where precise retention periods are required by applicable law, the relevant period or criteria will be provided.
16. Data security
NewsPepr takes reasonable technical and organisational measures designed to protect personal information against:
unauthorised access;
unauthorised disclosure;
accidental loss;
destruction;
alteration;
misuse; and
other unlawful processing.
Security measures may include access controls, authentication, secure hosting, encryption where appropriate, backups, monitoring, software updates, spam protection, and restricted administrative access.
No internet transmission or storage system can be guaranteed to be completely secure.
If NewsPepr becomes aware of a security incident involving personal information, we will assess the incident and take the actions required by applicable law, including notification where legally required.
17. International data transfers
NewsPepr is operated from India and may use service providers located in India, the United States, the European Economic Area, the UK, or other countries.
As a result, personal information may be transferred to or accessed from countries outside your country of residence.
Where the EU GDPR or UK GDPR applies, we will use an applicable lawful transfer mechanism where required, which may include:
an adequacy decision or regulation;
appropriate contractual safeguards such as Standard Contractual Clauses;
the UK International Data Transfer Agreement or UK Addendum where applicable;
another legally recognised safeguard; or
a lawful exception where permitted.
Where applicable, NewsPepr will assess international transfers and apply additional safeguards required by law.
18. European Economic Area — GDPR rights
If the EU GDPR applies to you, you may have rights including:
the right to be informed;
the right of access;
the right to rectification;
the right to erasure;
the right to restriction of processing;
the right to data portability;
the right to object to certain processing;
the right to withdraw consent where processing is based on consent; and
rights relating to certain automated decision-making and profiling.
These rights are subject to conditions and exceptions under applicable law.
You may submit a request by contacting [email protected].
We may request information reasonably necessary to verify your identity and protect against unauthorised disclosure.
Where the GDPR applies, we generally respond to valid rights requests without undue delay and, in principle, within one month, subject to lawful extensions or exceptions.
You may also have the right to complain to the data protection supervisory authority in the EU country where you live, work, or believe an infringement occurred.
19. United Kingdom — UK GDPR and Data Protection Act
Where UK data protection law applies, you may have rights including:
access;
rectification;
erasure;
restriction;
objection;
data portability;
withdrawal of consent where applicable; and
rights relating to certain automated decision-making and profiling.
You may contact NewsPepr at [email protected] to exercise applicable rights.
You may also complain to the UK Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed.
ICO website: https://ico.org.uk/
Where a UK representative or Data Protection Officer is legally required, the relevant details will be provided in this Privacy Policy or through an appropriate privacy notice.
20. United States privacy rights
Privacy laws in the United States vary by state and may apply depending on the size, activities, revenue, data practices, and jurisdictional thresholds applicable to NewsPepr.
Where a US state privacy law applies to NewsPepr, residents may have rights that can include, depending on the applicable law:
the right to know or access personal information;
the right to correct inaccurate information;
the right to delete personal information;
the right to obtain a portable copy of information;
the right to opt out of certain targeted advertising or profiling;
the right to opt out of the sale of personal information where applicable;
the right to limit certain uses of sensitive personal information where applicable;
the right to appeal certain privacy-request decisions; and
the right not to receive unlawful discriminatory treatment for exercising privacy rights.
The scope, exceptions, verification requirements, response periods, and available rights differ among US states.
To submit a US privacy request, contact [email protected] with the subject line US Privacy Request and identify the state in which you reside.
We may ask for reasonable information to verify the request. We will not require unnecessary information merely to exercise a privacy right.
21. California privacy notice
If the California Consumer Privacy Act, as amended, applies to NewsPepr, California residents may receive additional disclosures and rights.
Categories of information
Depending on the services enabled, NewsPepr may collect categories that can include:
identifiers and contact information;
internet or other electronic network activity;
commercial information where relevant to a transaction or partnership;
approximate geolocation;
professional or business information where voluntarily provided;
inferences generated from interactions with the website, where applicable; and
other categories of personal information described in the CCPA.
We do not intentionally request sensitive personal information through ordinary NewsPepr contact forms.
Business purposes
Personal information may be used for purposes including:
providing and maintaining the website;
security and fraud prevention;
customer and user support;
analytics and measurement;
advertising and campaign measurement;
debugging and technical improvement;
communications;
legal compliance; and
other purposes described in this policy.
Sale and sharing
NewsPepr does not intend to sell personal information for monetary consideration in the ordinary course of operating the website.
However, some advertising or analytics arrangements may be treated as a “sale” or “sharing” under California law depending on the technologies, identifiers, purposes, and relationships used.
If NewsPepr engages in activity that qualifies as a sale or sharing under applicable California law, the website will provide the legally required notice and opt-out mechanism, such as an applicable Do Not Sell or Share My Personal Information control.
California residents may also have rights concerning access, correction, deletion, portability, sensitive personal information, and non-discrimination, subject to applicable exceptions.
22. Children and minors
NewsPepr is a general-audience news and information website and is not directed to children under 13.
We do not knowingly collect personal information from children under 13 through ordinary website features.
If you believe a child under 13 has provided personal information to NewsPepr, please contact [email protected]. If we determine that we have collected such information without an appropriate legal basis or parental consent where required, we will take reasonable steps to delete it.
Where a particular jurisdiction applies a different age threshold or additional requirements for minors, we will follow applicable law.
23. Third-party websites, services, and embedded content
NewsPepr may contain links to or integrations with third-party websites and services.
Examples may include:
Google services;
advertisers;
affiliate merchants;
social-media platforms;
video or media platforms;
external tools;
partner websites; and
other third-party resources.
When you leave NewsPepr or interact directly with a third-party service, that third party’s privacy policy and terms may apply.
NewsPepr is not responsible for the privacy practices of third-party websites that it does not control.
24. Your privacy choices
Depending on your location and applicable law, you may be able to:
reject or withdraw consent for non-essential cookies;
control advertising personalisation through available advertising controls;
unsubscribe from newsletters;
object to certain processing;
request access to your information;
request correction;
request deletion;
request restriction;
request data portability; or
exercise other rights provided by applicable law.
Some website functions may not work correctly if essential cookies or technologies are disabled.
25. How to exercise your rights
Send a request to:
Subject: Privacy Request
Please include:
your name;
email address;
the right or request you are exercising;
sufficient information to help us understand the request; and
any relevant article, account, communication, or other reference where applicable.
We may request reasonable identity verification before disclosing, correcting, or deleting personal information.
If a request is denied, where required by law we will explain the reason and provide information about applicable appeal or complaint rights.
26. Do Not Track and browser signals
Some browsers and devices provide privacy preference signals or “Do Not Track” settings.
Because technical and legal treatment of these signals varies by jurisdiction and service, NewsPepr will follow legally required signals where applicable and technically supported.
Where a jurisdiction requires recognition of a specific opt-out preference signal, the relevant mechanism will be implemented in accordance with applicable law.
27. Data minimisation
NewsPepr aims to collect and process only information reasonably necessary for the relevant purpose.
We do not require visitors to create an account merely to read ordinary NewsPepr articles unless a future feature specifically requires an account.
Users should not provide passwords, financial-account credentials, government identification numbers, health information, or other highly sensitive information through ordinary NewsPepr contact forms.
28. Accuracy and correction of personal information
We aim to keep personal information accurate and up to date where appropriate.
If information we hold about you is inaccurate or incomplete, you may contact us at [email protected] to request correction, subject to applicable law.
29. Changes to this Privacy Policy
We may update this Privacy Policy when:
our website changes;
new features are introduced;
new advertising or analytics services are enabled;
our data practices change;
applicable privacy laws change;
third-party providers change; or
operational or security requirements change.
The updated policy will be published on this page with a revised Last updated date.
Where required by law, we will provide additional notice or obtain consent before implementing a material change.
30. Contact information
For privacy questions, requests, or concerns:
NewsPepr / Dotdunia Technologies
Hyderabad, Telangana, India
For advertising, sponsorships, business promotion, and commercial partnerships:
31. Related policies
This Privacy Policy should be read together with the other NewsPepr policies, including:
Cookie Policy — information about cookies, pixels, consent, and similar technologies.
Disclaimer — information about the informational and educational nature of NewsPepr content.
Terms & Conditions — rules governing use of the website.
Editorial Policy — editorial standards and content practices.
Corrections Policy — how factual corrections are handled.
Partnerships / Commercial Disclosure — advertising, sponsorship, and affiliate relationships.
32. Compliance and implementation statement
NewsPepr intends to operate with transparency, responsible data handling, reasonable security, clear commercial disclosures, and respect for applicable privacy rights.
This policy is intended to support compliance with applicable privacy requirements in the jurisdictions in which NewsPepr operates or may have relevant users, including, where applicable, the EU GDPR, UK GDPR and Data Protection Act 2018, US federal privacy and consumer-protection requirements, applicable US state privacy laws including California privacy requirements, and other applicable data-protection laws.
Privacy compliance is an operational process, not only a document. NewsPepr will therefore maintain the policy alongside appropriate technical and organisational measures, including consent management, cookie controls, vendor review, data retention practices, access controls, security measures, rights-request procedures, and appropriate advertising disclosures.