A cookie is a small text file or similar identifier that a website may store on a user's device when the user visits the website.
NewsPepr may also use technologies that perform functions similar to cookies, including:
- pixels;
- web beacons;
- tags;
- scripts;
- local storage;
- session storage;
- advertising identifiers;
- device or browser identifiers; and
- other storage or access technologies.
For this policy, we refer to cookies and these related technologies collectively as "cookies and similar technologies."
The UK ICO's current guidance treats cookies, tracking pixels, device fingerprinting and other technologies that store information on or access information from a device as storage and access technologies. The UK rules generally require clear information and active consent for non-essential technologies, subject to applicable exceptions.
Depending on the services enabled on the website, NewsPepr may use cookies and similar technologies to:
- keep the website working;
- provide security;
- remember preferences;
- maintain sessions;
- understand how visitors use the website;
- measure website performance;
- measure content and campaign performance;
- support advertising;
- measure advertising;
- support affiliate attribution;
- prevent fraud, abuse, and invalid traffic; and
- remember your privacy and consent choices.
NewsPepr uses the following categories as its standard classification.
These cookies are necessary for the website or a service you have requested to function.
Examples may include technologies used for:
- security;
- authentication or session management where applicable;
- load balancing;
- fraud prevention;
- privacy or consent preferences;
- basic WordPress functionality; and
- other essential technical functions.
Where applicable law recognises an exception for strictly necessary technologies, NewsPepr may use them without asking for consent.
Necessary technologies should not be used for unrelated advertising or behavioural tracking purposes.
Preference cookies help remember choices made by visitors, such as:
- consent preferences;
- language or display settings;
- interface preferences; and
- other user-selected settings.
Where consent is required, these technologies will be enabled only after the user makes the applicable choice.
Analytics technologies help NewsPepr understand website usage and performance.
They may be used to measure:
- pages viewed;
- articles read;
- navigation;
- referral sources;
- approximate session activity;
- site performance;
- errors;
- aggregate audience trends; and
- content engagement.
The exact analytics providers will depend on the production stack.
Where legally required, non-essential analytics technologies will not be activated until the appropriate consent has been obtained.
Advertising technologies may be used by NewsPepr and advertising partners, including Google AdSense, to:
- deliver ads;
- measure ad delivery and performance;
- limit repeated ads;
- support fraud and invalid-traffic detection;
- provide contextual advertising; and
- where permitted, support personalised advertising.
Advertising technologies may process information such as IP address, device or browser data, cookie identifiers, page information, and advertising interactions.
Google's publisher policies require publishers using Google products to disclose relevant data collection, sharing and usage, including the use of cookies, web beacons, IP addresses and identifiers, and to disclose that third parties may place or read cookies or use similar technologies for ad serving.
NewsPepr may use affiliate links and commercial tracking technologies.
These technologies may help determine whether:
- a visitor arrived through a NewsPepr referral;
- an affiliate click occurred;
- a qualifying transaction occurred; or
- a campaign conversion should be attributed.
Affiliate cookies may be controlled by third-party affiliate networks or merchants.
Pages may include third-party content such as videos, maps, social-media content, external tools, advertisements, or other embedded services.
Those providers may use their own cookies or similar technologies.
Their practices are governed by their own privacy and cookie policies.
First-party cookies are set by NewsPepr or a service operating on behalf of NewsPepr.
They may support essential website functionality, preferences, consent, analytics, or other approved functions.
Third-party cookies are set or accessed by another organisation through services embedded in or connected with NewsPepr.
Possible categories include:
- Google advertising services;
- analytics services;
- security services;
- embedded media;
- affiliate networks;
- commercial partners; and
- other technology providers.
The actual providers should be listed in the live cookie inventory and consent-management interface.
NewsPepr may use Google AdSense.
Google explains that publisher advertising services can use cookies and similar technologies, and publishers must provide appropriate privacy disclosures.
Where Google AdSense is configured to serve personalised ads to users in the European Economic Area, the UK, or Switzerland, Google currently requires publishers to use a Google-certified consent management platform integrated with the IAB Transparency and Consent Framework. The requirement applies to personalised ads in those regions.
NewsPepr therefore intends to use a suitable consent-management solution before serving personalised advertising to those users.
Depending on the applicable configuration and user choice, Google may serve:
- personalised advertising;
- non-personalised/contextual advertising; or
- other permitted limited advertising.
The exact ad configuration may change over time.
Google also provides information about how it uses data from websites and apps using its services. NewsPepr will provide a corresponding link from its consent interface or privacy information where required.
NewsPepr's approach is designed to distinguish essential technologies from non-essential technologies.
Where applicable law requires consent, NewsPepr intends to:
- explain what categories of cookies are used;
- explain why they are used;
- provide an appropriate choice mechanism;
- allow users to accept or reject non-essential categories;
- allow users to change or withdraw their choices where required;
- avoid treating continued browsing as consent; and
- keep appropriate records of consent choices.
The European Data Protection Board explains that, under the EU cookie framework, non-essential cookies generally require prior information and consent, while technically necessary cookies can fall within an exception.
The UK ICO likewise states that consent for non-essential cookies must be an active, clear and informed positive action, and that continuing to browse is not enough.
Before launching or materially changing the advertising and analytics stack, NewsPepr should implement a suitable consent-management platform (CMP).
The consent interface should provide, where required:
For EU/EEA, UK and Switzerland traffic where personalised Google advertising is used, the CMP should meet Google's applicable certification and IAB TCF requirements. Google notes that its own CMP certification concerns Google's criteria and does not itself guarantee compliance with all privacy laws.
Where consent is required, NewsPepr should maintain an appropriate record of:
- date and time of consent;
- categories accepted or rejected;
- relevant consent version;
- mechanism used to obtain consent; and
- withdrawal or later changes where applicable.
Consent records should be retained only for an appropriate period and should be protected from unauthorised access.
Where required by law, visitors should be able to change or withdraw consent without unnecessary difficulty.
NewsPepr should provide an accessible Cookie Settings or equivalent control from the website, such as a persistent privacy control in the footer or another clearly accessible location.
A user who withdraws optional consent may continue to browse the website, although some optional features may no longer function.
Withdrawal does not affect the lawfulness of processing based on consent before that consent was withdrawn.
Visitors can also manage cookies through browser settings.
Depending on the browser, users may be able to:
- view stored cookies;
- delete cookies;
- block cookies;
- block third-party cookies;
- clear cookies when the browser closes; and
- use private or incognito browsing.
Browser controls may not provide the same level of category-by-category control as NewsPepr's consent mechanism.
Cookies may be:
The duration depends on the specific provider and purpose.
NewsPepr should maintain a current cookie inventory showing the name, provider, purpose, category, type, duration, and whether the cookie is first-party or third-party.
The final production cookie table should be populated from the live website rather than guessed in advance.
Recommended fields are:
| Cookie / technology | Provider | Category | Purpose | Type | Duration | First / third party | Consent required? |
|---|
The inventory must be reviewed after:
- WordPress plugin installation;
- theme changes;
- Google AdSense activation;
- analytics configuration;
- affiliate integrations;
- embedded third-party services;
- tag-manager changes;
- security-provider changes; and
- major website updates.
Do not publish an invented list of cookie names or durations.
WordPress core, the Newspaper/NewsPepr theme configuration, plugins, embeds, security systems, performance services, analytics, and advertising integrations may create cookies or use other storage and access technologies.
The responsible implementation process should:
- scan the production site;
- identify cookies and similar technologies;
- map each technology to its provider;
- identify its purpose;
- determine its duration;
- classify it;
- determine whether prior consent is required;
- configure the CMP accordingly; and
- update this Cookie Policy and cookie inventory when changes occur.
NewsPepr may use analytics services.
Before production launch, confirm each provider and configure the cookie inventory to match.
Where non-essential analytics requires consent, the analytics service should not be loaded before the appropriate consent is obtained in jurisdictions where prior consent is legally required.
Analytics configuration should also respect applicable privacy settings and provider requirements.
Google's publisher consent requirements currently distinguish traffic from the EEA, UK and Switzerland when personalised ads are served.
For those regions:
- a certified CMP integrated with IAB TCF is required for personalised Google publisher ads;
- the CMP should communicate the user's consent choices appropriately;
- Google's ad serving configuration must match the user's consent;
- the site must provide the necessary privacy disclosures; and
- the production implementation should be reviewed whenever Google changes its publisher requirements.
For US state privacy compliance, NewsPepr should implement the legally required opt-out and privacy-preference mechanisms where applicable to its actual business and data practices. Google supports relevant IAB Global Privacy Platform signals for certain US state privacy frameworks, but the legal need for a CMP or signal depends on the applicable law and implementation.
NewsPepr is operated from India and may receive visitors from many jurisdictions.
Cookie and similar-technology requirements differ by jurisdiction.
Where the law of a visitor's jurisdiction requires a particular consent or opt-out mechanism, NewsPepr intends to provide the applicable controls.
This Cookie Policy should therefore be used together with:
- the Privacy Policy;
- the applicable consent interface;
- regional legal requirements; and
- the actual production cookie inventory.
NewsPepr is a general-audience website and is not directed to children under 13.
NewsPepr does not intentionally use personalised advertising based on known activity of children under 13.
Google's publisher policies prohibit using Google platform products or ad code for personalised advertising based on the activity of users known to be under 13 or on sites or areas directed to children under 13.
If NewsPepr becomes aware that a child has provided personal information or that a page is directed to children, it will review the applicable privacy and advertising configuration.
Some browsers and devices provide privacy settings or signals.
The treatment of these signals varies by jurisdiction and technology.
Where applicable law requires recognition of a valid privacy preference signal, NewsPepr intends to support the legally required mechanism using technically appropriate tools.
Cookies can involve personal information.
The NewsPepr Privacy Policy explains more generally:
- what information NewsPepr collects;
- how information is used;
- legal bases for processing;
- advertising and analytics;
- data sharing;
- retention;
- security;
- international transfers;
- data rights; and
- privacy requests.
The Privacy Policy is available at:
We may update this Cookie Policy when:
- a new cookie or tracking technology is introduced;
- a provider changes;
- advertising or analytics services change;
- a new WordPress plugin is installed;
- consent requirements change;
- applicable law changes; or
- our processing practices change.
The Last updated date will be updated whenever the policy is materially revised.
Where required by law, we will provide additional notice or obtain renewed consent.
For questions about this Cookie Policy, cookies, privacy preferences, or data rights:
For advertising, sponsorships, and commercial partnerships:
Please also review:
- Privacy Policy: https://newspepr.com/privacy-policy/
- Disclaimer: https://newspepr.com/disclaimer/
- Terms & Conditions: https://newspepr.com/terms/
- Editorial Policy: https://newspepr.com/editorial-policy/
- Corrections Policy: https://newspepr.com/corrections/
- Partnerships: https://newspepr.com/partnerships/