Act as a senior journalist and professional content writer to write 1500+ words news article, SEO-optimized news article,, easy-to-understand news article. Begin with a compelling, keyword-rich title wrapped in an H1 HTML tag (
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2025 marks the 50th anniversary of Sanrio‘s My Melody and the 20th anniversary of Melody’s best friend, Kuromi. To commemorate both events, CASETiFY has designed a joint anniversary collection featuring customizable phone cases, a watch band, grip stands and more.
Per PR Times, CASETiFY’s “My Melody and Kuromi Anniversary” phone accessory collection was released in Japan on Thursday, June 26 (JST). As shown in the image gallery below, Sanrio’s iconic best friend duo was given a fresh new look for the release. Each item in the collection features illustrations of Kuromi and My Melody in adorable, lolita fashion-style attire, with each character’s wardrobe borrowing colors from that of their counterpart. In addition to phone cases, the collection also includes metal keychains, AirPods cases and sealable accessory pouches.
Hello Kitty and some of her most adorable Sanrio friends take over Candy Land with their new official board game collaboration.
Hello Kitty’s Sanrio Celebrates Kuromi & My Melody With New CASETiFY Phone Case Release
Among Sanrio’s prolific lineup of anime-style mascots, My Melody has a significant status in the “kawaii” character hierarchy. Initially created in 1975, she is a rabbit who traditionally dons a bright pink or red hood adorned with a flower on one ear. 30 years later, Kuromi entered the scene as Melody’s self-proclaimed rival. With her spiky-eared jester cap and pink skull accents, she quickly became a fan-favorite character in her own right. 2025’s official Sanrio character ranking determined Kuromi to be the company’s fourth most popular character. The same chart placed Hello Kitty at a modest fifth place and My Melody in sixth. Notably, Sanrio’s first-place winner was Pompompurin — a chubby Golden Retriever character with a small brown beret and a weakness for pudding.
According to PR Times, CASETiFY’s My Melody and Kuromi anniversary phone cases are compatible with modern Samsung, Apple and Google devices. There are seven models in total, including one with a “birthday party invitation-style” design that allows the user to customize it with their name. Another highlight is a large stand mirror that can double as a cute desk decoration. Additionally, the collection features a small, backpack-style pouch that can carry corded headphones and other small accessories. Including tax, the phone cases cost approximately 6,050 yen (~US$42). The tech accessories are sold separately and cost up to 2,200 yen (~US$15).
One of Hello Kitty’s most popular (and mischievous) friends is celebrating her 20th anniversary with a brand-new limited-edition watch from Seiko.
The “My Melody x Kuromi” anniversary collection received a nationwide release at several major CASETiFY locations in Japan, including CASETiFY Osaka Shinsaibashi, Shibuya Parco, Shinjuku Marui and Nagoya Takashimaya’s Gate Tower Mall, among others. The products were also sold via CASETiFY’s main website, which offers international shipping to over 189 countries. At the time of this writing, many of CASETiFY’s My Melody x Kuromi anniversary products are listed as “sold out.” However, the items are not described as “limited edition,” leaving Sanrio fans room to hope for an online restock in the future.
