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rewrite this title in other words: Google wants to make it even easier for apps and games to automatically charge you

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Summary

  • Google Play’s help page hints at a new, opt-in “Automatic, balance-based purchase” feature that would allow developers to automatically charge users when their in-app currency or item balance drops below a set threshold.
  • This feature aims to provide convenience by preventing interruptions and the need for frequent manual purchases, with users able to set minimum balances and recharge amounts, and having the ability to cancel at any time.
  • While Google would manage the payments, the implementation of this feature rests with individual app developers, and an official announcement from Google is still pending, possibly at the upcoming Google I/O event.

A recent update spotted on the Google Play Help page suggests that Google could soon give developers the option to automatically charge your default payment method when your in-app currency balance drops below a ceratin threshold.

Before you rage, the new ‘Automatic, balance-based purchase’ feature is completely opt-in, so you don’t really have to worry about apps charging you without your permission. Plus, Google hasn’t formally announced the feature just yet, so we’re sure that it’ll have more details to share regarding safeguards in place — potentially at Google I/O.

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The new documentation outlines a system where developers can offer in-app plans that automatically purchase items based on your usage, “as an alternative to individual purchases of an item.” These automatic purchases would only kick in when your balance for an in-game/in-app item or currency falls below a pre-determined amount.

Google’s justification for the system is that it can help users avoid unwanted interruptions and frequent manual purchases. “For example, while you watch a live stream in a social media app, you can send the creator virtual gifts without interruptions to make individual purchases,” wrote the tech giant.

You may be charged for 200 coins each time your balance falls below 100, or for new game armor each time your character’s current armor breaks.

You’ll be in control

The page clarifies that users will have the option to agree to the minimum balance and the desired recharge amount at the time of initiating a new ‘automatic purchase plan.’ Users aren’t charged when they start an automatic purchase plan unless the in-game/in-app item they started the plan for is below the lowest threshold. Each charge is accompanied by a receipt sent to your email.

Once enrolled, users would be able to pause, cancel, or alter their purchase plan at any time. Already purchased in-app items will remain unaffected.

It’s worth noting that while Google will play a pivotal part in managing and facilitating said automatic payments, the onus to implement and offer the feature will ultimately fall on app developers. It is currently unclear when Google might officially announce the feature. Its appearance on the support page doesn’t necessarily mean that it will be available for developers immediately.

The feature could be announced at the upcoming Google I/O event in May, where Google will likely have a massive audience of developers in attendance.

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