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Samsung is quietly reshaping its future display game, starting with the Galaxy Z Flip7—its first-ever flip foldable to feature CoE (Color on Encapsulation) OLED technology. The move is now officially confirmed by none other than Samsung VP Kang Min-soo, who spoke about the breakthrough at an industry event on July 18.
So what makes CoE such a big deal? In short: no polarizer. By ditching the traditional polarizer and replacing it with a color filter, Samsung manages to boost screen brightness, reduce power draw, and shave a bit off the phone’s weight. The change isn’t just theoretical—Samsung already lit up a new exposure production line back on July 12, signaling how quickly it’s moving to scale up.
And that scale-up leads directly to the Galaxy S26 Ultra, which will bring the same CoE magic to the flagship crowd. But it won’t stop there—CoE+ joins the party, along with a 3rd-gen anti-reflective coating to fight glare and make colors pop. The combination results in a display that’s thinner, brighter, and more power-efficient—all while making the phone itself slimmer and lighter.
Meanwhile, the Galaxy S26 lineup has taken shape. According to Korean outlet The Elec, the series will include: S26 – 6.27-inch, S26 Edge – 6.66-inch, and S26 Ultra – 6.89-inch.
Interestingly, the S26+ won’t be returning—a quiet farewell to the in-between model as Samsung tightens its focus. From foldables to candybar flagships, the CoE era is here—and Samsung’s already building for what comes next.
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