Act as a senior journalist and professional content writer to write 1500+ words news article, SEO-optimized news article,, easy-to-understand news article. Begin with a compelling, keyword-rich title wrapped in an H1 HTML tag (

[Insert Title]

). Follow with a bolded one-paragraph summary wrapped in a div with the class name “yellowbg” (

). Structure the article with an engaging lead paragraph that answers the 5 Ws and 1 H (Who, What, Where, When, Why, and How), followed by informative subheadings (use

for main subheadings and

for supporting subheadings). Include bullet points for key highlights, relevant quotes, and data where applicable. Use simple, clear language for broad accessibility. Conclude with a strong closing paragraph, a list of keyword-rich terms, and relevant hashtags. Ensure the content is well-structured, concise, and tailored for readability while maintaining a professional tone. Example format:

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, Summary:

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, [Key points], Conclusion: [Closing paragraph], Keywords: [List], Hashtags: [List]. Rewrite the following content accordingly:

While the initial delivery was smooth, the real ordeal began when the tag simply wouldn’t activate.

BHPian orapple recently shared this with other enthusiasts:

I would like to share my recent (and rather frustrating) experience with the Amazon ICICI Fastag.

I was previously using a Paytm Bank Fastag, which worked flawlessly—until the abrupt deactivation due to the RBI directive. Since I wanted a unified system where I could use the same wallet for both general purposes and Fastag, I opted for the Amazon ICICI Fastag.

While the initial delivery was smooth, the real ordeal began when the tag simply wouldn’t activate. After some digging, I found out that my Paytm Fastag hadn’t been closed automatically, which was preventing the new tag from getting activated. I got the old tag closed manually, but even then, the Amazon ICICI tag remained inactive.

What followed was a classic case of blame-shifting—Amazon pointing fingers at ICICI, ICICI at NPCI, and NPCI back to Amazon. I spent several weeks going in circles until I finally escalated the matter to Amazon’s senior team. Only after this escalation did I get a dedicated representative who actively coordinated between all three parties.

Surprisingly, after being told that the tag would be closed and refunded (which they did), I received a message the same day from ICICI that the tag had now been activated and moved out of the “low balance” status (i was confused but ignored since Amazon had refunded money and thought it was closed).

The next day, while travelling to Faridabad, I paid the toll in cash assuming the Fastag was closed—only to find later that the amount was also deducted from my Fastag wallet.

Eventually, after another round of follow-ups, the Amazon team confirmed the tag was closed and I was finally able to reorder a new one.

All this confusion—especially paying double tolls—was extremely frustrating. I believe the root cause was the lack of coordination between the three parties involved: Amazon, ICICI, and NPCI. What disappointed me the most was how poorly ICICI handled the situation, offering little to no resolution. Even Amazon’s standard customer support wasn’t equipped to deal with the issue. It was only after escalating the matter to Amazon’s senior escalation team that things finally moved in the right direction.

TL;DR:

My suggestion would be to go with a tag which has good customer service as well.

Read BHPian comments for more insights and information. 

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