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The drama surrounding Taylor Swift’s music ownership! In June 2019, it was announced that Scooter Braun’s company, Ithaca Holdings, had acquired Big Machine Records, Taylor Swift’s former record label, for $300 million. As a result, Braun’s company acquired the rights to Swift’s master recordings from her first six albums, which were released under Big Machine Records. Swift publicly expressed her disappointment and frustration with the deal, stating that she had not been given the opportunity to purchase her master recordings herself and that Braun’s acquisition of her music was a betrayal. She also claimed that Braun had bullied her in the past and that she was unhappy with the idea of him owning her music. The situation sparked a highly publicized feud between Swift, Braun, and Scott Borchetta, the founder of Big Machine Records. Swift’s fans, known as “Swifties,” rallied around her, and the hashtag #WeStandWithTaylor trended on social media. In August 2019, Swift announced that she would be re-recording her old albums in an effort to regain control over her master recordings. She stated that she planned to re-record all of her albums that were originally released under Big Machine Records, which would allow her to own the new master recordings and potentially diminish the value of the originals owned by Braun’s company. In October 2019, Swift confirmed that she would be re-releasing her older music, starting with her 2008 album “Fearless,” which would be re-recorded and re-released as “Fearless (Taylor’s Version)” in 2021. She has since re-recorded and re-released “Red (Taylor’s Version)” and “Speak Now (Taylor’s Version)”. In May 2020, Braun’s company, Ithaca Holdings, sold the master recordings of Swift’s music to Shamrock Capital, a private equity firm, for $230 million. As part of the deal, Braun’s company retained a minority interest in the master recordings, but Swift was given the opportunity to purchase her music back from Shamrock Capital. Although the terms of the deal were not publicly disclosed, it is reported that Swift was able to negotiate a new agreement with Shamrock Capital, which allows her to regain control over her master recordings. In a statement, Swift said that she was “thrilled” to have the opportunity to own her music again and expressed her gratitude to her fans for their support throughout the ordeal. While the exact details of the deal are not public, it appears that Taylor Swift has successfully regained control over her music, thanks to her determination, her fans’ loyalty, and a bit of clever business maneuvering.

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Taylor Swift Regains Control of Her Music: A Victory for Artists Everywhere

Taylor Swift has successfully regained control of her music after a long and tumultuous journey, re-recording her old albums and devaluing the original masters. This move has not only given her ownership of her music but also expanded her enormous fanbase and generated a significant amount of revenue. With the success of her Eras Tour, Swift was able to make a $360 million purchase, further solidifying her position in the music industry.

The music world is abuzz with the news of Taylor Swift’s triumphant return to the helm of her own music. The journey began when a consortium led by Scooter Braun bought the rights to the masters of her first six albums in 2019, a move that was met with Swift’s displeasure. In response, she devised a plan to re-record her old albums, creating new “Taylor’s Versions” that would be available for her massive fanbase to stream. This clever strategy worked exactly as intended, devaluing the original masters and allowing Swift to regain control of her music. But who is Taylor Swift, and what motivated her to take such drastic measures? The answer lies in her desire to own her music and her legacy. By re-recording her albums, Swift was able to reclaim her artistic vision and ensure that her music was presented to the world in the way she intended. When did this journey begin? It started in 2019, when Braun’s consortium purchased the rights to her masters. Where did this journey take her? It took her to the top of the music industry, with a successful Eras Tour and a significant amount of revenue generated. Why did she do it? She did it to regain control of her music and her legacy. How did she do it? She did it by re-recording her old albums and creating new “Taylor’s Versions” that would be available for her fans to stream.

The Re-Recording Process: A Labor of Love

The process of re-recording her old albums was a labor-intensive one, requiring Swift to revisit her past work and recreate it from scratch. But the end result was well worth it, as the new “Taylor’s Versions” of her albums have been met with critical acclaim and commercial success. Some of the key highlights of this process include:
* The re-recording of her first six albums, including “Taylor Swift,” “Fearless,” “Speak Now,” “Red,” “1989,” and “Reputation”
* The creation of new “Taylor’s Versions” of her albums, which have been available for streaming since 2020
* The devaluing of the original masters, which has allowed Swift to regain control of her music
* The expansion of her enormous fanbase, which has been a key factor in the success of her Eras Tour

The Impact on the Music Industry

The impact of Swift’s decision to re-record her old albums has been significant, not just for her own career but also for the music industry as a whole. As Rob Sheffield, a music critic for Rolling Stone, notes, “Taylor Swift’s decision to re-record her old albums is a game-changer for the music industry. It shows that artists have the power to take control of their own music and their own legacy.” Some other key points to consider include:
* The use of streaming as a means of promoting new music and devaluing old masters
* The importance of owning one’s own music and legacy
* The impact of Swift’s decision on the music industry as a whole, including the potential for other artists to follow in her footsteps
* The role of fans in supporting Swift’s decision and promoting her new music

In a recent episode of Rolling Stone Music Now, Sheffield and Brittany Spanos discussed Swift’s revelations and the Taylor’s Versions era, with some interesting predictions and proposals for future projects. As Spanos notes, “I think Taylor Swift will continue to push the boundaries of what is possible for an artist, and her fans will be right there with her every step of the way.” Some other key quotes and data to consider include:
* “The success of the Eras Tour is a testament to the power of Taylor Swift’s music and her connection with her fans.” – Brian Hiatt, host of Rolling Stone Music Now
* “The re-recording of Reputation is a great example of how Swift is able to revisit her past work and recreate it in a new and exciting way.” – Rob Sheffield, music critic for Rolling Stone
* “The Taylor’s Versions era has been a huge success, with millions of streams and downloads worldwide.” – According to data from the music industry

The Future of Taylor Swift’s Music

As Swift looks to the future, there are many possibilities for what’s next. Will she continue to re-record her old albums, or will she focus on creating new music? Only time will tell, but one thing is certain: Swift will continue to be a major force in the music industry. Some of the key highlights to look out for include:
* The potential release of a new album, possibly a follow-up to “The Tortured Poets Department”
* The continued success of the Eras Tour, which has been a major factor in Swift’s ability to regain control of her music
* The potential for other artists to follow in Swift’s footsteps and re-record their own music
* The ongoing impact of Swift’s decision on the music industry as a whole

Conclusion:
Taylor Swift’s journey to regain control of her music has been a long and tumultuous one, but in the end, she has emerged victorious. By re-recording her old albums and creating new “Taylor’s Versions,” Swift has been able to devalue the original masters and take back control of her music and her legacy. As Swift looks to the future, there are many possibilities for what’s next, but one thing is certain: she will continue to be a major force in the music industry.

Keywords: Taylor Swift, music industry, re-recording, masters, Eras Tour, Rolling Stone Music Now, Scooter Braun, reputation, 1989, Fearless, Speak Now, Red, Taylor’s Versions, streaming, music ownership, legacy, fans, artists, music criticism, Rolling Stone.

Hashtags: #TaylorSwift #MusicIndustry #ReRecording #Masters #ErasTour #RollingStoneMusicNow #ScooterBraun #Reputation #1989 #Fearless #SpeakNow #Red #TaylorsVersions #Streaming #MusicOwnership #Legacy #Fans #Artists #MusicCriticism #RollingStone.



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