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From Passion to Profit: The Inspiring Story of Red’s All Natural and Its Founder Mike Adair
After a six-year stint in the finance industry, Mike Adair left to pursue his passion and founded Red’s All Natural, a company that has grown 200% in the past five years and is on track for $300 million in total revenue. Adair’s journey is a testament to the power of following one’s passion and listening to customer feedback to create a successful business.
Mike Adair, the founder and CEO of Red’s All Natural, was feeling unfulfilled in his finance role and decided to take a leap of faith to pursue his passion. This journey led him to create a company that has become a leading provider of frozen burritos and breakfast sandwiches. Adair’s story is a fascinating one, filled with twists and turns that ultimately led to the success of Red’s All Natural. Who is Mike Adair, and what drove him to leave his comfortable finance job to start a new venture? What is Red’s All Natural, and how did it become a household name? Where did the idea for the company come from, and when did it all start? Why did Adair decide to take the risk and pursue his passion, and how did he overcome the challenges he faced along the way?
The Birth of Red’s All Natural
Adair’s journey began in 2009 when he attended business school in New Hampshire. It was during this time that he met his wife, Paige, who inspired him to create a product that would bring people together. One night, as Adair enjoyed one of Paige’s homemade burritos, he had an epiphany. He realized that he wanted to create a product that would make people happy and bring them together, just like Paige’s burritos had done for him. This moment marked the birth of Red’s All Natural, a company named after Adair’s rust-colored rescue dog.
Overcoming Early Challenges
Like many start-ups, Red’s All Natural faced its fair share of challenges. Adair had to find a USDA-regulated facility to manufacture his product, which contained meat. However, the facility he chose went bankrupt after a production run of 3,000 chicken burritos. Adair had to think on his feet and come up with a plan to salvage the situation. He decided to sell the burritos himself, loading them into his station wagon and driving from store to store to peddle his product. This experience taught Adair the importance of perseverance and adaptability in the face of adversity.
Some key highlights of Red’s All Natural’s early days include:
* Finding a USDA-regulated facility to manufacture the product
* Overcoming the bankruptcy of the initial manufacturing facility
* Selling the product directly to stores to generate buzz and revenue
* Listening to customer feedback to improve the product and its packaging
Learning from Customer Feedback
Adair’s experience with customer feedback was instrumental in shaping the direction of Red’s All Natural. Initially, the company’s 11-ounce burrito was not selling well due to its large size and high price point. However, customers loved the flavor profile, so Adair decided to downsize the burrito and lower the price point. This pivot proved to be a success, and the smaller burrito remains the company’s biggest seller to this day. Adair also learned the importance of listening to customer requests, which led to the creation of breakfast burritos and eventually, breakfast sandwiches.
As Adair notes, “At the end of the day, the consumer’s always right. Our job’s to make a really good product, and if they don’t like it, okay — we need to pivot and figure out the right flavor profiles, price points, everything that works for them.”
Expanding the Product Line
Red’s All Natural’s product line has expanded significantly over the years. The company’s foray into breakfast sandwiches was a result of customer requests. Although Adair was initially hesitant, he decided to give it a shot. The company’s Egg’Wich, which features meat and cheese between two egg patties, was a hit with customers. Later, Red’s partnered with bakeries to roll out breaded breakfast sandwiches, which have also been well-received.
Some key points about Red’s All Natural’s product line include:
* The company’s burritos are made with high-quality ingredients and are flash-frozen to preserve freshness
* The Egg’Wich is a unique breakfast sandwich featuring meat and cheese between two egg patties
* Red’s All Natural has partnered with bakeries to offer breaded breakfast sandwiches
Building a Strong Team
As Red’s All Natural continues to grow, Adair recognizes the importance of building a strong team. The company has about 70 employees on its corporate office team, and Adair believes that each one is crucial to the company’s success. Adair’s approach to hiring is centered around finding the right people and creating a supportive culture that allows them to thrive.
“In order to build a fantastic business, you’ve got to commit to the process of people, of how you’re going to find them, what support they need, [if you’re] creating the right culture [and] environment for them to be successful,” Adair explains.
Looking to the Future
Red’s All Natural has come a long way since its humble beginnings. The company has grown 200% in the past five years and is on track for $300 million in total revenue. Adair is excited to continue providing consumers with high-quality products that make their busy lives easier. As he looks to the future, Adair remains committed to his core values of using high-quality ingredients, manufacturing products with care, and providing excellent customer service.
In Adair’s words, “Everything we do is pretty simple. We grow high-quality stuff, and then we manufacture high-quality stuff, and then we flash freeze it and provide the best cooking instructions we possibly can so that the consumer can have an amazing experience.”
Conclusion:
Mike Adair’s story is a testament to the power of following one’s passion and listening to customer feedback. Red’s All Natural has become a leading provider of frozen burritos and breakfast sandwiches, and its success is a result of Adair’s hard work and dedication to his craft. As the company continues to grow, Adair remains committed to his core values and is excited to see what the future holds.
Keywords: Mike Adair, Red’s All Natural, frozen burritos, breakfast sandwiches, entrepreneurship, customer feedback, product development, team building, business growth, food industry, manufacturing, retail partners, scaling a business.
Hashtags: #entrepreneurship #foodindustry #businessgrowth #customerfeedback #productdevelopment #teamwork #leadership #MikeAdair #RedsAllNatural #frozenburritos #breakfastsandwiches #manufacturing #retailpartners #scalingabusiness
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