Philips launches AI-powered motion-tracking smart toothbrush

Date:

Do You Know? Philips’ latest smart toothbrush can track brushing motion and show a color-changing map of 12 mouth segments on its built-in touchscreen.

Philips has launched the Sonicare Next-Generation DiamondClean 9900 Prestige in Europe and the United States. The company says the toothbrush combines motion detection, a third-generation AI model and its SenseIQ technology to provide feedback during cleaning.

What the toothbrush does

The device’s touchscreen lets users choose from eight cleaning modes and three intensity levels. The options include gentler settings for sensitive teeth or gums, according to the source report.

During brushing, the screen displays a 12-segment mouth map. Its colors indicate areas the toothbrush determines have been brushed effectively and sections where it recommends brushing again.

A light ring around the base provides additional feedback. Philips says the ring works with the toothbrush’s AI model and SenseIQ technology to indicate when the user is pressing too hard.

The toothbrush can also adjust its vibration intensity based on brushing technique. The source describes this as a way to help users brush more safely and effectively, though those outcomes are presented as product capabilities rather than independently verified findings.

Availability and price

The Next-Generation DiamondClean 9900 Prestige is now available in Europe and the US for $379.99. A broader global rollout is expected in 2027, according to the report.

The previous version remains available and is discounted from $429.99. The new model is also priced below Dyson’s $499 CameraJet smart toothbrush, which the source says some early adopters have experienced issues with.

Why it matters

The product adds motion tracking, on-device feedback and adaptive controls to a familiar household device. For users who want more guidance while brushing, the touchscreen and mouth map are designed to make missed areas and excessive pressure more visible.

It also reflects the growing use of AI and sensors in consumer hardware, even in products that traditionally needed little more than a motor and a brush head.

What happens next

Philips’ toothbrush is available in Europe and the US now, with a wider international rollout expected in 2027. The source excerpt does not provide further details about additional markets or launch timing.

Bottom Line

Philips’ Sonicare Next-Generation DiamondClean 9900 Prestige is a premium electric toothbrush that uses motion tracking, AI-assisted feedback and adaptive vibration controls to guide brushing. It is available in Europe and the US for $379.99, with a broader rollout expected in 2027.

Source

This report is based on information published by The Verge.

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