Do You Know? Atomic’s founders built an early version of their supply chain system at Tesla during the automaker’s 2018 Model 3 production ramp, when spreadsheets could not keep pace with rapidly changing planning needs.
What happened
Atomic, a Boston-based supply chain startup, has raised $12.5 million in Series A funding. The round was led by growth equity firm Klass Capital and Seattle venture firm Madrona Venture Group, bringing Atomic’s total funding to just over $15 million, according to the source report.
The company was founded by former Tesla employees Michael Rossiter and Neal Suidan. Atomic has also appointed Jeff Goodrich, a longtime Tesla planning director, as chief technology officer and a third co-founder.
What Atomic’s software does
Atomic’s platform simulates supply chain scenarios to determine how much inventory a company should hold and where it should be placed. It can recommend a response or automatically select one, moving beyond a system that only provides analysis.
The company describes its software as agentic AI that can identify the decision rules used by a customer’s staff, including rules that may not have been formally documented. Atomic says the product is designed to adapt to different operating models and industries.
Who is using it
The source report identifies DoorDash and HelloFresh as customers. Atomic says its software can help food-focused businesses reduce waste and spoilage. Jon McNeill, a former Tesla president and founder of DVx Ventures, said DoorDash is using the system for most of its purchasing across hundreds of sites; that figure was presented as a statement from McNeill rather than independently verified data in the report.
Atomic is also working with consumer packaged goods, mobility and manufacturing companies, according to CEO Michael Rossiter. The company’s annual recurring revenue has quintupled since the beginning of 2026, McNeill said, although the report does not provide the underlying revenue figures.
Why this matters
Supply chain teams often need to make decisions as demand, inventory and operating conditions change. Atomic’s approach aims to shift that work from spreadsheet-based planning toward software that can evaluate scenarios and, in some cases, make decisions automatically.
The company says faster deployment and the ability to tailor its system to multiple industries helped attract investor interest. McNeill said Atomic has evolved from an optimization platform that gives recommendations into one that can also make decisions.
What happens next
Atomic plans to use the new funding as it expands its work across consumer packaged goods, mobility and manufacturing. The source report does not specify how the capital will be allocated or provide a timeline for the company’s next product or market expansion.
FAQ
What is Atomic?
Atomic is a Boston-based supply chain software startup founded by former Tesla team members.
How much did Atomic raise?
The company raised $12.5 million in Series A funding, bringing total funding to just over $15 million.
What does Atomic’s software do?
It simulates supply chain scenarios and recommends or automatically selects inventory and operating decisions.
Which companies are identified as customers?
The source report names DoorDash and HelloFresh.
Bottom Line
Atomic is using AI to automate supply chain planning, building on technology its founders first developed during Tesla’s Model 3 production ramp. Its new funding will support expansion across several industries, while the company’s growth claims remain based on statements cited in the source report.
Source
This report is based on information published by TechCrunch.
